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Media Training

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Objective: Looking at the best practices for conducting press conferences and interviews, and examine interview types and techniques.

Topics covered will include research and preparation, understanding the audience, honing the message, studio skills and body language, live versus recorded interviews, off the record, and exit strategies, writing the story and placing the information across several different audiences, internal - employees and industry, external - the media and stakeholder communities.

Participants: Suitable for company spokespersons and senior PR practitioners, who already have media relations experience.

Trainer:  Thomas Achelis, N.N. (to be announced)
Price*: 360 € plus VAT (one-day seminar)
Training date: 10th June 2011
Location: Bucharest

* The fee includes training, documentation, lunch and coffee breaks.

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